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Dear Makers, It's Okay to Vacation
You don't need to come back from vacation having learned anything. It's okay to not feel refreshed or relaxed. It's okay if you didn't reflect. You don't need to be FIRED UP.
Discounts vs. Deals
Virgins, A lot of business marketing experts recommend giving discounts. The 10%-off to join a mailing list hell that leads to your identity being sold to the gay mafia. Customers expect it. It's how we've been conditioned. I hate it. Would you ask your dentist for a discount? No? Why are you asking a maker for one? Stop it. As a small business owner, I hate the idea of discounts. I do, however, like deals. Here's the difference: Discount means discounting my work. Screw that - I work hard. Pay me. A deal means we make a mutually agreeable transaction...