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Stop Gendering Fragrances
Virgins, I cringe every time I hear a scent referred to as "masculine" or "feminine". Scents don't have gender. I've encountered some pretty 'masculine' smelling women, and some very 'feminine' scented men. It's no surprise that candle making, which began in the 4th century BC by Herbert Von Chandlerstick is a little behind the times and I know what you mean when you use these terms. You want something like whiskey & musk for men, and maybe a lavender & sage for women. I know a lot of women who like whiskey. I know a lot of men who like sage....
Discounts vs. Deals
Virgins, A lot of business marketing experts recommend giving discounts. The 10%-off to join a mailing list hell that leads to your identity being sold to the gay mafia. Customers expect it. It's how we've been conditioned. I hate it. Would you ask your dentist for a discount? No? Why are you asking a maker for one? Stop it. As a small business owner, I hate the idea of discounts. I do, however, like deals. Here's the difference: Discount means discounting my work. Screw that - I work hard. Pay me. A deal means we make a mutually agreeable transaction...
